Brand Manager

About the Role:
We are looking for a results-driven Brand Manager for Lida Malt to plan, develop, and execute short- and long-term marketing strategies, brand roadmaps, and campaigns that amplify our brand value and market presence.

Key Responsibilities:

Manage brand performance across multiple metrics, analyze market research, and track competitor intelligence.

Develop compelling brand campaign briefs anchored on a Core Creative Idea and impactful storytelling.

Manage the brand DME budget efficiently to drive optimal ROI.

Oversee New Product Development (NPD) processes and ensure timely delivery across internal stakeholders.

Requirements & Qualifications:

First Degree or equivalent in Marketing, Business Administration, or any related discipline.

Minimum of 8 years of progressive experience in a similar bottling or FMCG industry.

Strong strategic thinking, project management, stakeholder management, and communication skills.